For the third consecutive year, Beer Institute (BI) and its members are proud to highlight the federal government’s “We Don’t Serve Teens” program that provides parents and other adults with tools and information they need to reduce teen drinking. BI and its members share the government’s concern over research indicating that most teens who drink get alcohol from parents and other adults. BI and its members fully support the program’s message that serving alcohol to teens is unsafe, illegal, and irresponsible.
The Federal Trade Commission, as part of this consumer awareness effort, has chosen to increase awareness of this important message during the month of September, when schools around the country are back in session for a new year. Beer Institute and several member companies are highlighting the “We Don’t Serve Teens” campaign on their Web sites. In addition, brewers have secured bus shelter, print, and other advertising to enhance recognition of the “We Don’t Serve Teens” message and direct the public to the program Web site.